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Marketing and Communications Job Description Samples
The configuration of the senior communications role in some cases is determined by the complexity and focus of the communication function within the organization. For example, in this Director of Communications, Small Organization job description, the focus of the role is on developing and implementing a communications plan that includes online activities and the organization’s annual meeting. Because the organization also has a vice president of communications, the director of communications focuses on providing information.
In this Vice President, Communications, Small Organization description, the organization has focused its communication role on branding and public relations. The individual in this communications role will be part of the senior leadership team representing the organization externally.
The communications role's variability is further illustrated in the Director of Communications and Public Affairs, Medium Organization description. In this organization with $10 million to $20 million in revenues, the role crosses over with advocacy work—an unusual configuration that demonstrates how search committees will design specifications to meet organizational needs.
Director of Communications Job Description Sample
Small organization, $1 million to $3 million in revenues
(Education)
Reporting to the vice president of communications, the director of communications is responsible for developing and implementing the annual communications plan. This includes the organization's website, online activities, and its annual meeting.
Vice President of Communications Job Description Sample
Small organization, $3 million to $10 million in revenues
(Youth Development)
This vice president, communications role is strategic and has a heavy emphasis on brand management. This role is responsible for managing all communications plan activities and building external relationships with the organization's constituencies, including funders and the media.
Director of Communications and Public Affairs Job Description Sample
Medium organization, $10 million to $20 million in revenues
(Civil Rights)
This director of communications works with the senior management team to develop the communications plan (as opposed to developing it independently) and has a staff of four. In contrast to the other communications positions, this role entails identifying public policy issues relevant to the organization.
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